Now the fun begins
Today we had our first taste of work at IDII. In the morning it was Italian class as usual, but in the afternoon we began a week-long project to develop a 30-second video clip explaining what interaction design is.
The two guest speakers advising us during the creation of these video clips are Simone Muscolino and Marcello Lago. Both are famous in their respective fields. Marcello is a professional advertising film director, and can give us much advice about the structured, intentional method of making commercials and video clips. I believe the technical term is pre-production.
Simone is an architect who makes videos that blur the line between cinema, advertising, and design. He has worked extensively with IDII on some of their publicity videos and has documented several projects at the school. He specializes more in the post-production end of things. Simone and Marcello offer different perspectives on essentially the same topic: how to go about making a video clip.
This brief is difficult because it is hard to summarize anything in 30 seconds, much less a field that is still developing. my group worked on some ideas this afternoon, and tonight I’m working on some story-boards for tomorrow’s meeting. We definitely want something simple and easy to create, as our time is limited. Better get crackin’.