Cause conversations to take place
In one of those roundabout ways of stumbling onto things that the Internet tends to enable, I ran into the following video of Seth Godin giving a talk at Google. The video is a bit long at 45 minutes, but I found it interesting to watch for a couple of reasons: he makes some good points and he hardly ever uses filler words like “uh” and “um” (I pay attention to details like this because I find it tends to say something about the speaker and his or her message).
Anyway, the big takeaway for me was: “Cause conversations to take place.” And he has some good comments about Google Maps which I thought were particularly telling.
Yeah, as usual I’m late to the party—the video is from March of 2006—but I think it’s still worthwhile to watch.