Design as a strategic advantage

A flurry of comments attached to this image posted on Flickr caught my eye (via Macrumors).

The subject involves a forged Apple event invitation, and I found the depth of analysis contained within the comments to be fascinating, if slightly…well, let’s just leave it at fascinating.

Put it this way: when people start talking about the invitation’s kerning, or how the stars in the background are “ugly”, or even how the choice of words is “NOT Apple-like”, well, that shows just how deep “teh Design” runs over at Apple and how discerning some of its customers are. Talk about a brand!

Now all we need are NON-design types using that language and we’ll have a real revolution on our hands.

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